I've put some links below that might explain it a bit better than I did. So in the Ford Chevy example, Ford's page is much more related to someone searching for Ford, Google knows the intent is likely to find a ford page so ford would pay FAR less than Chevy.Ĭhevy's page likely isn't matching the intent that google assumes the user has so their reserve price and hence final cost per click would be much higher.Ĭompetitor bidding on google search is expensive.īrand protection - bidding on your own brand terms - is (in my 7 years experience doing this) always incredibly cheap, 1 or 2 pence per click. Google just knows that those conversions are worth tons so people WILL pay high cpcs for them. Insurance for injury claims for example will always be more than £10 per click no matter how good your page or ad copy is. It can fluctuate lots depending on your input but if google's valuation is high you'll never get it to pennies per click. This reserve price can be lowered or raised depending on how good and related Google thinks your page and ads are. It has now changed in that there is a reserve price for each keyword based on your page, ad copy and google's valuation of that keyword. It used to be a second price auction in that you'd only ever pay 1p above the second highest bidder. The reserve price that google sets for that keyword. How related (google thinks) your page and ad copy is to the intent behind the keyword. You can't pay to shuffle the organic results.Īs for how much you pay for a click on any specific keyword, it isn't fixed and depends on two main things. Even after a bit of fiddling, I wasn't sure I really correctly got the data out. I tried for a while to extract them from the SQLite DB FireFox stores them in, but the layout of that DB is pretty complex and bloated. Firefox has a nice "Export Bookmarks to HTML" function, but it seems only available from the GUI, so there is no way to automatically backup the bookmarks in this nice format. What I do miss is a way to back them up from the command line. I'm a heavy user of bookmarks, and I am pretty happy with the state of bookmarks in Firefox. I want it to be intuitive, efficient, and a prominent UX feature set Right-Click on one of the open tabs, click "select all tabs", right-click it again and click "Bookmark Tabs" Pick up where i left off on a research rabbit hole Shift+Click on a bookmark folder does that Or load a window with all my productivity SaaS sites. Not sure if it is the default, but my Firefox bookmark bar is always visible I don't know about Chrome, but in Firefox:Ĭhrome now hides the bookmark bar by default
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March 2023
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